You can’t build a reputation on what you are going to do.”

– Henry Ford

SMALL CRAFT HARBOURS’ BC HARBOUR AUTHORITY PROGRAM

CHALLENGE

Focus on establishing current levels of public awareness, preparing communications and brand templates, and drafting background materials for future media relations as a part of Public Awareness Plan for Small Craft Harbour in the Pacific Region

STRATEGY

Develop a branding manual, templates and an online tutorial to help harbour volunteers and staff create communication materials that are consistent and reinforce the SFO brand across the harbour network. Templates will be designed in a user-friendly manner and allow users with varied design skills to easily adapt and customize the template in a timely fashion.

RESULTS

Tutorial video example.

BC Harbour Authority Program Tutorial