Due to the confidential nature of research for our clients, we have removed names and modified scenarios without changing the strategy and outcomes of the case studies.
One of Canada’s largest telecommunications companies was investing over $50 Million per year in community philanthropy and sponsorship, but the program lacked strategic alignment with the company’s overall objectives. The organization came to Reputations to rationalize corporate giving and programs across multiple business units and operational silos.
Reputations facilitated a Discovery Session where the senior executive team identified and weighted their stakeholders, then articulated the company’s Desired Reputation. Reputations then designed and fielded a national Reputation Audit to test the organization’s actual reputation with their stakeholders.
Reputations then designed a Framework for Decision Making based on the results of the Reputation Audit designed to close the gaps between the Desired Reputation and Actual Reputation. The framework simplified giving programs into three readily identifiable ‘pillars - all built on a foundation of employee involvement.
The national telecom is streamlining their community philanthropy programs. The organization plans to continue measuring reputation as they move through the process.
International Energy Producer and Distributor
The international energy producer and distributor operated in communities on five continents. In order to assess its reputation with government and regulator, community, employee and shareholder groups, they required a seamless and meaningful research program that worked across different countries, languages, national customs and business silos.
Reputations conducted individual Discovery Sessions with top executives on five continents to assess their Desired Reputation for the organization. Reputation characteristics specific to certain stakeholder groups were also identified. Reputations then created a Reputation Audit that was conducted simultaneously on five continents in both English and Spanish.
The results of the Reputation Audit assisted the organization in aligning its business operations and closing one arm of the company to better achieve its Desired Reputation with stakeholders. Based on the recommendations put forward by Reputations, the organization was able to close gaps with stakeholders groups. This was measured two years later with a follow up Reputation Audit that measured against the original benchmarks from the first audit.