SHARP Access Project – Creative
To let people who identify as Gay, Lesbian, Bisexual, Transgender and 2 Spirited know they can feel comfortable and welcome to use various health services across Vancouver and BC.
After going through Reputations’ Discovery Process with the client a strategy was formed to create a series of empowering posters using real LGBT2S people showing connectedness to appeal to humanity and evoke empathy. The client would give the posters to various health service locations to be put up after they had gone through sensitivity training the client provides.
A series of three beautiful posters incorporating the client’s graphic style with the photography of LGBT2S volunteers.