- PORTFOLIO
- ATOS ORIGIN
- BC PLACE
- CANADA PLACE
- CITY OF FORT ST. JOHN
- I'M A FAN NOT A FOOL
- INSITE
- MAYOR’S TOUR IN TORINO
- MONDONATION
- REPUTATION AUDIT
- SHARP ACCESS PROJECT
- SILVER STANDARD
- VANCOUVER COASTAL HEALTH
- VIVONET
- WALMART CANADA
You can’t build a reputation on what you are going to do.”
– Henry Ford
Silver Standard
CHALLENGE
During the six years that Reputations Corporation has been working with Silver Standard, Reputations has evolved the positioning of Silver Standard from the largest published in-ground silver equity to an open pit producer by aligning key messages for the 4Q/09 production opening of the company’s first mine.
STRATEGY
Reputations has engaged an active media outreach strategy to raise the profile and awareness surrounding Silver Standard, its properties in Canada, the US, Mexico, South America and Australia, as well as securing suitable avenues to position the company’s CEO as a silver expert within the mining sector.
Ongoing executive media training is also conducted by Reputations in order to elevate the performance and confidence of the CEO during his encounters with international journalists and media outlets.
RESULTS
Reputations has positioned Silver Standard and its CEO as industry leaders at the international level. The CEO has been featured in specialized industry publications and news media, providing expertise through in-depth interviews in Europe’s BBC and Silberinfo.com, Asia Pacific’s The ASIA Miner, North America’s Canadian Business and Resource World and South America’s Business News Americas.
