VANCOUVER COASTAL HEALTH AUTHORITY – Media Content Analysis
In 2007, Reputations was commissioned by the Vancouver Coastal Health Authority (VCH) to provide quarterly media content analysis services.
The comprehensive analysis was to include trending and media focus data as well as highlight what VCH programs, properties or spokespeople were garnering the most media coverage.
Reputations utilized its proprietary Media Content Analysis process to develop quarterly reports, which included media trends and long–term analysis of local, provincial, national and out–of–province media. For each analysis period, an additional focused analysis is conducted if a particular VCH program, property or spokesperson obtains unusually high media coverage.