REPUTATIONS / ZAPP WORX TEAM PUT LAKE COUNTRY ON THE MAP WITH NEW BRAND AND MARKETING PLAN
17 FEBRUARY 2011
Excerpts From Castanet.net Kelowna News.
The District of Lake Country Council voted unanimously to adopt a community brand Tuesday, February 15, 2011 to help promote Lake Country for economic development, tourism promotion, community activities and other special events.
Adoption of the new brand was recommended by the eight member Economic Planning and Development Committee, who Council assigned the project to in the summer of 2010.
The community was widely engaged throughout the project, including a public open house, online survey and Business After Hours presentation, in addition to direct involvement from the Public Art Advisory Committee, Agricultural Advisory Committee, Parks and Recreation Advisory Committee, Lake Country Chamber of Commerce and also George Elliott Secondary School.
The new logo features the Lake Country name in a customized font, with a stylized logo in a series of azure, blue, red, gold, and green colours representing the various natural elements that are abundant in the community.
The tagline “Life. The Okanagan Way.” is meant to represent the lifestyle, natural beauty, economic drivers, and happiness that come from living in or visiting the community.
“Lake Country has experienced rapid residential growth in recent years, outpacing provincial averages. We look to the new brand to tell the unique Lake Country story, assist in diversifying the local economy and help tourist operators by proudly putting Lake Country on the map,” says Mayor James Baker.
“This brand is the result of six months of hard work by the Economic Planning and Development Committee, staff and the branding consultants, Zapp Worx and Reputations,” adds Councillor Geoff Greenwell, the Committee’s chair.
“We believe it will be a great asset to the District of Lake Country, the development of Main Street, civic organizations and businesses in promoting their activities and marketing Lake Country.”
In addition to the research and creative work, the consultants are also providing a launch plan, marketing and communications plan, and a brand standards guide for print, web, broadcast and signage.