You can’t build a reputation on what you are going to do.”

– Henry Ford

WALMART CANADA - SHAREGREEN.CA

CHALLENGE

Walmart Canada has committed to become a green business leader in Canada. Walmart’s long-term global environmental goals are to generate zero waste, to be powered 100 percent by renewable energy, and to provide products that conserve natural resources.

Reputations conceived and organized the Walmart Canada Green Business Summit in Vancouver February 2010, just days before the Vancouver 2010 Olympic Winter Games, to bring business leaders together to accelerate Canada’s move to more sustainable business practice. The challenge was to maintain the momentum gained at the Summit after the event concluded.

STRATEGY

Reputations designed a legacy component of the Summit, ShareGreen.ca, to encourage collaboration and knowledge-sharing among companies following the Summit. ShareGreen.ca houses case studies of sustainable business initiatives that also deliver to the bottom line.

Integrated with the website is the Walmart Canada Sustainability Challenge. Twenty-four Canadian companies were asked to commit to launching a major sustainability project in Canada that focused on waste, energy, water or sustainable products and services. Signatories of the challenge posted theirone-year sustainability update on February 10, 2011.

RESULTS

The website received 15,000 unique visits in its first year, with an average of 1,500 visits per month. The website houses over 100 case studies across the food and beverage, tourism, government, manufacturing, resource extraction, professional services, retail and transportation industry sectors. The Green Business Summit and ShareGreen have earned media coverage in The Globe and Mail, National Post, Toronto Star, Vancouver Sun, Canadian Business magazine and the Wall Street Journal online. The program was awarded Gold in the CPRS 2011 National Awards in the Electronic and Social Media category.

"An excellent use of social media to build on an investment made during the meeting / conference. Well done --- and our pick for Gold."

—Judges of the CPRS 2011 National Awards